Doing what it takes
January 5, 2009
It’s interesting to learn how different PR agencies around the world promote themselves.
Our Public Relations Global Network (PRGN) affiliate in London, The SPA Way, has produced a multi-media ad campaign, touting the firm’s willingness to “do what it takes.”
A full page ad in the European edition of PR Week, was followed up by this TV spot, which The SPA Way’s CEO Sara Pearson says “is intended to be quite random.”
You can judge for yourself by following this link.
