Training session, brilliant PR stunt… or a little of both?

February 27, 2008


The infamous Starbucks stunt yesterday was quite the PR gem. Pure strikes of persuasive genius like this make me proud to be a fellow PR pro. Perhaps part PR stunt and part legitimate training-whatever the case, they picked up invaluable amounts of media and blog attention. With the competition for the morning consumer rising to epidemic levels, as Dunkin Donuts and McDonald’s join the push to offer delightful, quick and affordable breakfast items, this is what I would call the “perfect placement” for Starbucks to remain frontrunner and top-of-mind to all those early risers. Every corporation out there has company-wide training, staff meetings, etc. to ensure their brand strategy is being executed in a consistent manner. What a clever idea to do it all at the same time, in every single location, during the time of day most 9-5er’s would think: “I could really use something from Starbucks right about now.”  


One Response to “Training session, brilliant PR stunt… or a little of both?”

  1. Mike Says:

    Couldn’t agree more. Plus, it had a great effect on their stock price this week, currently up 2.3% from Monday.

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