Our client, SMACNA Arizona (the Sheet Metal and Air Conditioning Contractors National Association’s Arizona chapter) is sponsoring the Fourth Annual SMACNA Arizona 100-Degree Contest in which the public is asked to guess the first 100-degree day of 2008. 

The winner will receive a weekend getaway at the Four Seasons Resort Scottsdale at Troon North, including a two-night stay for two in a premier casita guestroom, two 50-minute spa treatments and dinner for two in Talavera.

How to Play:

To enter the contest, visit the SMACNA Arizona website, http://www.smacna-az.org/. Participants will be required to provide their contact information; along with the date and time they think the first 100-degree reading will occur at Phoenix’s Sky Harbor International Airport.  Only one entry per day, per person will be accepted.  No same-day entries will be accepted.  In the event of a tie, a drawing will be held.  The contest will end when the temperature reaches 100 degrees at the Phoenix airport as reported by the National Weather Service.

Good Luck!



In every PRSA media breakfast we host, we always hear the questions regarding news releases, or press kits-to send, or not to send? Not so tough a question, if you ask me. Just send them the information! Don’t buy lavish kits, the reporter can’t keep it most of the time anyways. Don’t send annoying chatchkis, that’s what trade shows and expos are for. Do give relative data, clear and correct contact information and any additional sources you can hook them up with. Interestingly enough, at last week’s PRSA media breakfast, featuring lifestyle reporters and editors from both the Republic and Tribune, they said they want photos. Not the entire collection from the photo shoot you convinced your client they must undergo for collateral images and headshots that don’t date back to the 90’s.  Instead, include a “thumbnail teaser” and state you can provide additional photos, or a larger copy for reproduction. Media folks, much like everyone else in the professional world, get annoyed with super-large emails. And, often times they won’t even receive it. So, stop shopping and focus on the story and how it benefits your pitchee’s viewers or reader. Thanks again to everyone who came out to the breakfast and to our wonderful speakers!   


Caesar Wirichaga, a student at Northern Arizona University and an active member of the NAU PRSSA chapter, is among the bright stars.

He was on the ballot for the PRSSA’s national presidency.  While he didn’t get enough votes to win, I’m told:

He did a great job and he as well as you should be very proud of his efforts. He certainly represented NAU very well.”

Those are the things that help students and aspiring professionals set themselves apart.

Word of mouth marketing

March 26, 2008


I recently had the pleasure of escorting author Louise Penny to a signing and discussion of her latest book The Cruelest Month at The Poisoned Pen in Scottsdale.  While the majority of the discussion centered on the process of developing her characters and the setting for her books, her native Canada, one particular aspect of the conversation really resonated with me. 

She mentioned that the turning point or the true measure of success for an author comes when people begin to refer to one’s books not by their titles but instead as “the latest Louise Penny.”  Then they have established their names solidly as a brand. 

She followed that up by graciously thanking everyone who had come out to share the evening with her for making that happen… because it happens only by word of mouth. 

It is still the strongest tactic there is; establish a good reputation and let the people do the selling and brand building for you.

And, by the way, I have not yet read a Louise Penny, but the passion of her fans won me over.  Next on my list: A Still Life, Louise Penny’s first Three Pines Mystery.

Help Wanted

March 25, 2008


Dr. Astrid Sheil, assistant professor of public relations in Northern Arizona University’s school of communication , is leaving NAU at the end of the current semester.

She has accepted a position at Cal State University in San Bernardino.

During Dr. Sheil’s four years in Flagstaff, she helped revitalize the PRSSA chapter and served as an excellent advocate for her students.

There are some good things happening with the NAU PR students.  Let’s hope this serves as an opportunity rather than a detriment to the program.

PRGN Superstars

March 24, 2008


It’s always nice to see colleagues recognized for their great work.

Our Public Relations Global Network affiliate in San Francisco, Landis Communications, Inc.  was featured in PR Week for its work on behalf of Simon Pearce, a high-end glassware and pottery retailer that recently opened in San Francisco.

Among the things LCI did was hit the market’s morning radio shows with the “Beer for Breakfast” tour, bringing in beer with glasses from the store to tout their quality.

Ah.  The “Breakfast of Champions” takes on another role.

Shameless Self Promotion

March 21, 2008


 As a PR practitioner, I am a proud member of and volunteer for the local chapter of the Public Relations Society of America (PRSA). However, it has been my honor to work with all of the media folks in town as a volunteer with the National Academy of Television Arts and Sciences Rocky Mountain Southwest Chapter (NATAS) for the past few years. It is always interesting to see, and learn, from the other side of our business.

I am pleased to announce the Chapter has named its 2008 Silver and Gold Circle Inductees, an esteemed group of individuals who will be honored on March 30 at the official Silver and Gold Circle Society Brunch.  If you see them in the halls of their local TV stations, or even at the Starbucks down the street, please take the time and let them know you appreciate all of their hard work throughout the years.


The bid for another Glendale Super Bowl is coming up and I couldn’t be more excited. 

I was one of the lucky ones who were privileged to help out in the media center for Super Bowl XLII in Glendale.

Here I am pictured with my longtime friend Mandy Dimmick (right). It was such a memorable experience; I even got to see Dan Marino!

What can I say… a fun time was had by all and for selfish reasons coupled with how successful it all played out, I can’t wait to be a part of it again.

Who knows, maybe 2012 will be the year of Cards!

 As a major supporter of community programs in the Valley, Subway Restaurants of Arizona is pleased to announce its call for entries for its first-ever Subway Freshest, Fittest, Tailgate Party of the Year” Essay Contest for the chance to win a free VIP tailgate party for the ‘freshest, fittest” kids in the Valley.

This “Freshest, Fittest Tailgate Party of the Year” Essay Contest grand prize winners and their guests will be treated to:

  • A private tailgate party from 3 p.m. to 6 p.m. prior to the NASCAR Subway Fresh Fit 500 at Phoenix International Raceway, Saturday, April 12, 2008
  • Tickets and parking passes to the Subway Fresh Fit 500 at Phoenix International Raceway on Saturday, April 12, 2008
  • A very special visit from Jared Fogle, “The Subway Guy,” who lost 245 pounds and has kept it off for more than 10 years
  • Interactive games, obstacle courses and prizes 
  • Photo opportunities with Subway racecar
  • Free music, food and drink courtesy of Subway Restaurants and Shamrock Farms

From now until March 28, Subway is asking that young people, ages 8-11, representing their organizations (YMCA, Girl Scouts, Boy Scouts, Boys and Girls Clubs, etc…), write and tell us what their organization, troop or program does to help them live healthier, happier lives. We are asking organizations such as yours to encourage your young people to write essays of 200-400 words telling us about a special program, event, learning experience or even a mentor that has taught them about health and exercise.

Please click here or contact Alison Bailin at HMA Public Relations for more information – 602-957-8881 or abailin@hmapr.com.


For the University of Arizona basketball team , it means a 24th consecutive foray into March Madness.  The image of iconic Lute Olson looms larger than life.

For Arizona State University, it means the most talked-about NCAA tournament snub in years.

Despite beating the U of A twice this season and having an equal number of wins, the Sun Devils were not included in the NCAA tourney and must settle for a bid in the National Invitation Tournament. 

Turning this negative into a positive will further help to reestablish ASU as a player in the national college basketball picture.

The Devils are already there in track and field with national championships for both men and women!