So how much is that reputation worth? And what is the value of one’s image?

March 18, 2008

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For the University of Arizona basketball team , it means a 24th consecutive foray into March Madness.  The image of iconic Lute Olson looms larger than life.

For Arizona State University, it means the most talked-about NCAA tournament snub in years.

Despite beating the U of A twice this season and having an equal number of wins, the Sun Devils were not included in the NCAA tourney and must settle for a bid in the National Invitation Tournament. 

Turning this negative into a positive will further help to reestablish ASU as a player in the national college basketball picture.

The Devils are already there in track and field with national championships for both men and women!

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One Response to “So how much is that reputation worth? And what is the value of one’s image?”

  1. mfk jh Says:

    championships for both men and women!

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