Ironman – Iron-Clad Marketing!

May 5, 2008


This past weekend, I had the great pleasure to see Ironman, starring Robert Downey Jr. and Gwenyth Paltrow. And, judging from its historic $104 million haul over the weekend, most of you saw it too. First off, WHAT A MOVIE!!! I haven’t had that much fun in a theater since Superbad came out last summer.

But, it isn’t just the movie that I am here to applaud – it is the marketing campaign. Notice anything different about it compared to Batman or Spiderman? Perhaps the complete absence of an over-the-top super villain in the marketing, advertising and public relations for the movie? Well, I did. And it was genius. For the past two decades, we have seen some great baddies in superhero flicks. However, since the villains are always so heavily promoted, seeing them in the actual movies sometimes seems anti-climactic.

Bravo to the newly created Marvel Studios for finally turning its comic books into movies on its own terms – and promoting them as it has always wanted to.

Can’t wait for the sequel!


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