You Tube Press Releases

June 16, 2008


More and more I am seeing various news outlets reporting on celebs and other prominent figures whenever they post items to You Tube – obviously the result of press releases from the figures’ public relations folks.

Even in the “real world,” posting items to You Tube – and telling the media about it – can be a story and marketing strategy.

For example, just recently HMA pitched a story on a client, Cachet Homes, that was posting its television advertising to You Tube – and getting 40-60 percent bumps in web traffic as a result. We pitched the story as our client’s foray into viral marketing – and viola – a story was born!

In fact, it worked so well that we are considering creating several videos for both client use and viral marketing…

How about you?


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