Publicity Stunt of the Week

August 7, 2008

My prize for the publicity stunt of the week goes to the public relations team for upcoming movie Tropic Thunder, for choppering in stars Ben Stiller, Robert Downey Jr. and Jack Black for a special screening of their faux-war comedy with the USO.

On top of scoring the cover of USA Today’s Life Section for the stunt, the PR team also managed to grab extra headlines for their film by going all patriotic.

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