Bus Rage Does Exist

August 14, 2008

On Slate this week, Seth Johnson writes about the most annoying ad slogans. He asks for writer feedback.  The first one he mentions is Greyhound’s most recent ad campaign: “There’s a reason you’ve never heard of ‘bus rage.'” The intention here is to demonstrate how much calmer you can be if you ride a Greyhound for your long-distance travels.  Problem is the ad went up just as we were learning about the incident in Canada where a Greyhound passenger beheaded his seatmate with a knife and then began “hacking off pieces of the victim’s body and eating them.” Guess bus rage does exist. Timing is everything.


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