Crisis Communications Watch

September 11, 2008

Over here at HMA Time, we are always on the lookout for crisis situations – and the strategies used to solve them. Well, the New England Patriots have found themselves in quite the pickle – reigning NFL MVP Patriot Quarterback Tom Brady is out for the season.

This is nothing new for the NFL – but given the star power of Brady (not to mention all of the fantasy football fans freaking out on message boards nationwide), coupled with the general overall hatred of his coach, one of the most popular NFL brands may be headed for some murky waters.

So, what would you do if in their shoes? Enhanced community service for the rest of the team? Major trade? Freebies for season ticket holders?


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