Roll out the barrel

December 30, 2008

logo_ellenOur Public Relations Global Network (PRGN) affiliate in Nashville, Tenn., DVL Public Relations and Advertising scored a very impressive, fun placement for its longtime client Jack Daniels on Ellen!

DVL’s CEO John Van Mol said, “You can imagine the heaven and earth that was moved to get a barrel of whiskey to the right place at the right time.”

Here’s to being affiliated with such pros. 

To check it out, follow this link


Playoff Tie(m)

December 29, 2008

scott5Playoff time, whether it is the Phoenix Suns, Arizona Diamondbacks or – for only the second time since they moved here, the Arizona Cardinals – creates a buzz that permeates throughout the entire Valley.

We’ll see signs on buildings, banners on vehicles, good-luck wishes from news anchors and endorsements from elected officials.

And, we’ll see Cardinals gear on fans both inside and outside the workplace.

cardinals-tieIt’s time.  My once-per-decade-appropriate Cardinals neck-tie will make its second-ever appearance as the Big Red frenzy gets whipped into a lather.

One can only hope my necktie is still appropriate attire after the first playoff game… and the second…. and…

Okay.  Baby steps.

HMA Public Relations’ client P.I.P.E., the Piping Industry Progress and Education Trust Fund, is sending 140 kids from throughout Arizona to attend the Phoenix Coyotes game against the New York Islanders on Jan. 2. 

The partnership is part of the Coyotes’ “Tickets for Kids” program, designed to help fulfill a child’s dream of going to a National Hockey League game.

Kids from Communities in Schools of Arizona, Boys and Girls Clubs of Scottsdale, Big Brothers Big Sisters of Central Arizona and Boy Scouts of America are receiving the tickets on behalf of P.I.P.E.

boy-scouts-communities-in-schools-boys-and-girls-clubsAccepting the tickets were: (l-r) Mel and Sean Ingwaldson of Boy Scout Troop 439; Alexis Smith-Schallenberger, director of development for Communities in Schools of Arizona; and Abbie S. Fink, vice president/general manager of HMA Public Relations and a board member for Boys and Girls Clubs of Scottsdale. 

P.I.P.E. has always been involved in the community and this is an excellent opportunity for the organization to have a direct impact on a significant number of families.  P.I.P.E. contractors take their role as industry leaders very seriously and are happy to be able to apply that to our community.

Established in 1954, P.I.P.E. helps its members and their unionized P.I.P.E trades provide the highest quality construction products in Arizona through performance, education, informational materials and promotion of ethical standards for business conduct.  There are more than 100 members throughout Arizona. 

HMA Holiday Card Contest

December 23, 2008

We tried something new this year – as part of our holiday card this year, we asked our clients and friends to create their own piece of artwork.  Thanks to those that sent in your work.  The winners and honorable mentions are on our website.  Check it out.

beth2Spreading the holiday spirit this season is one of our clients, Mark Roden of Subway Restaurants, who provided the meals for Shaquille O’Neal‘s annual Shaq-A-Claus event.  This year, Shaq hosted 350 kids from two Boys & Girls Clubs at the I.G. Homes Boys & Girls Club in Phoenix, donating gifts to the children in attendance (many of them bought by the basketballer himself).

jeff-robin-shaq-serena-gary-2In addition to donating the food, Subway employees volunteered at the event.  Pictured with Shaq are (l-r) Jeff Queen, Robin McKenzie, Serena McClelland and Gary Barker.

It’s great to see that Shaq has upheld such a wonderful event each year, and we at HMA salute Subway for taking part in making the day so special for those kids. 

Put another log on the fire

December 19, 2008

scott4I’ve been to a lot of different types of parties over the years with dozens of themes, celebrations and some just because.

I notched another first recently when I attended a “Burn the Broken Bats” party.  The Players baseball team, which I’ve been a part of since the squad got its act together last year, rounded up all our broken lumber from batting practices and games and used it to keep warm on a crisp December night.

bats-on-fireAll the usual baseball banter was in full force.  “He’s a hot hitter,” “Stay hot,” “He’s on fire,” “Too hot to handle” and “He’s en fuego” were all clichéd-to-death.  And oddly enough, it was funny each time someone said it or some sort of variation.

The wins for The Players are quite far and few between, but there isn’t a team I’ve seen anywhere that has more fun than us.  Maybe it’s part of our unknown strategy to humor ourselves and our opponents to the point they forget how to pitch and hit.  And it’s too bad we can’t get bonus runs for having a two-hour comedy show emanate from our dugout during each game. 

Now how many outs are there and what’s the count?

prgn-logo-hi-res-colorHMA Public Relations’ Public Relations Global Network (PRGN) affiliate in Sweden, Coast Communications, has been named the top public relations agency in Sweden for 2008 by the country’s leading trade magazine, Resumé. 

Coast has offices in Stockholm and Copenhagen and is led by former television journalist Karl G. Rickhamre.

HMA is proud to be affiliated with such a top-notch firm.

cachet-matt-codyThis year, our client Cachet Homes wanted to do something a little different to celebrate the holiday season. So, the team – clad in sweatshirts and jeans – assembled on Friday, Dec. 12 at St. Mary’s Food Bank to celebrate its annual holiday party by volunteering.

The Scottsdale company’s 40-plus employees pushed up their sleeves and spent their morning busily working the St. Mary’s Food Bank’s assembly line to help


prepare food items for the estimated one in 12 seniors, one in seven adults and one in five kids in the Valley who may go without food this holiday season.

In addition, they are donating $500 to the charity of any of their new homebuyers’ choices through the holiday season.

KFNN turns 20

December 16, 2008

scott3Happy birthday to the Valley’s only business and financial news-format radio station KFNN-AM, which celebrates its 20th year on-the-air this month.

I can remember when the station signed on, much to the delight of the PR community which was presented with a new world of media placement opportunities.

The station began hiring big-name talent, including Bill Heywood, among others, to further legitimize itself in the marketplace.

I used to see the station’s general manager, Ron Cohen, in the gym regularly.  Little did I know he was building up his endurance for the brutal radio wars, in which he has obviously been a success.

KFNN is at 1510 on the AM dial if you need your business news fix.

scott1How about HMA’s client, Western National Bank, a community bank focused on SBA lending and the small business community in metropolitan Phoenix, showing Arizona’s banking community how it’s done?

WNB has been named 2008 Bank of the Year by both Southwestern Business Financing Corporation (SWBFC) and Business Development Finance Corporation (BDFC).

wnb-logoThis marks the third consecutive time in the bank’s four-year history that it has been named SWBFC’s Bank of the Year.   Both SWBFC and BDFC recognized the bank for generating the most SBA 504 loans through each respective financing company during 2008.

Think of any bank in the state.  Not one has done more SBA loans than Western National Bank.

Congratulations.  Here’s to a four-peat!