Bush PR Strategy

January 19, 2009

So, while on my honeymoon, my husband grabbed a Wall Street Journal for the plane. A USA Today fan while on vacation, I didn’t pay the pub much attention straight away. That was, until I saw an op-ed piece by the much-maligned former Chief of Staff to President George Bush, Karl Rove, titled “Bush is a Book Lover.”  

So, in honor of the inaguration tomorrow, a little blog about that…

Any savvy public relations practitioner could see this article for what it really was – a public relations placement meant to strategically assert that Bush was not the dim bulb portrayed by the media, but a well-read president who did the best he could with the cards he was dealt on 9/11.george-bush-sour

At first I was stunned that the Wall Street Journal would publish such blatant pro-Bush messaging from the White House’s former “inside man.” Like me, the readers didn’t buy it either.

But, a tip of the hat to the public relations person who no doubt pitched, secured and wrote the article in an effort to carry out his/her team’s public relations exit strategy and image crisis communications plan.


One Response to “Bush PR Strategy”

  1. Erica B. Says:

    This is so true. Plus, being well read and not comprehending what you’re reading surely factors into this equation somehow.

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