Letters to the editor are a great communications tool…until they’re not

April 9, 2009

abbie4A recent online posting called attention to the questionable actions of a grassroots political communications firm.  Seems the firm sent a letter to the editor, signed by a concerned citizen.  Turns out the citizen knew nothing about it and the firm simply attached names to the letters and sent them out.  All newspapers regularly verify that the letters are legit. Good thing this one did.

At a time when transparency is so important, these kinds of tactics do nothing but cast a shadow of doubt on those of us who practice ethical and honest public relations.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s