Public Relations is NOT a Commodity

April 15, 2009

abbie5Public Relations is a strategy, not something you buy off the shelf.

Far be it for me to knock the entrepreneurial spirit.  It is one of the things I value most about our clients, the willingness to take a risk.

But the announcement of the PR Store opening in Phoenix makes me uncomfortable.  Our industry has spent years convincing clients and our organizations that public relations is a strategic part of any good business plan.  That it must be well thought-out and budgeted for.  It is not something that can or should be purchased off the shelf.

Public relations is not a commodity, we shouldn’t sell it the same way as we sell shirts and ties.

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4 Responses to “Public Relations is NOT a Commodity”


  1. I COULD NOT AGREE MORE!!!

  2. Dan Wool Says:

    Here here. Most people don’t understand the difference between publicity (tactical) and public relations (strategic).

    They’ll hire PR Store, then look up in a couple months and despite a few hits in the media, realize they’ve really accomplished nothing for their brand and made no long term income as a result

    In this business, you really do get what you pay for. Great post.


  3. […] Fink of HMA Time: Our industry has spent years convincing clients and our organizations that public relations is a […]

  4. Susan Hart Says:

    Effective public relations is much different than a PR store for obvious reasons: we’re a strategic part of an overall business plan; we’re adept at consultation on a myriad of issues – including a one-time press release; and we’re multi-disciplinary in that we integrate other areas of expertise like marketing, social media and advertising. This is when professional licensing might apply.

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