Good PR advice in Brazil

April 30, 2009

scott5The Public Relations Global Network meetings in Sao Paulo last week offered some tremendous agency management information, individual professional development and plenty of new business development conversations.

Among the speakers was Gustavo Ribeiro, a Sao Paulo business leader who offered his keys for the success of PR agencies into 2020.  For the growth of agencies, they are:

1.  Strategic visioning.

2.  Client knowledge.  Innovative approach to serve clients.

3.  Strong knowledge about internet models and new information technology.

4.  Retention of best employees, retain talents.

5.  Strong financial backing.

6.  International partnership.

Makes sense.  It’s just making it all happen that is easier to talk about than to actually execute.

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