Personal Cool

May 8, 2009

HMA is working with the Phoenix Transit Department – a client – and the Phoenix Fire Department on an outreach program to help folks stay safe and cool in the summer heat called “Personal Cool – We’ve Got You Covered, AZ!”

Each event will focus on giving out literature as well as summer-themed products (sunscreen, beverages, lip balm, hats, fans, coupons for summer/cold treats, etc…) to the ridership – in Sunnyslope the demographic is heavily Hispanic while Central Station is a mixed bag of business people, families, people with disabilities and more.

The events will occur the following dates:

  1. Tuesday, May 26, 7-9 a.m. – Central Station & Sunnyslope Transit Center
  2. Monday, June 22, 7-9 a.m. – Central Station
  3. Monday, July 27, 3-5 p.m. – Central Station
  4. Monday, Aug. 17, 7-9 a.m. – Central Station
  5. Monday, Aug 17, 3-5 p.m. – Sunnyslope Transit Center

We are hoping to partner w/businesses who can donate products for our giveaways – such as gift cards, logoed chotckees, products, coupons, etc…

For your donation, your business/product will get website inclusion with the City of Phoenix, press release inclusion, mentions on Phoenix 11, social media outreach and other public relations opportunities. 

HMA will be at the events getting video and photos as well for post-event coverage, additional social media outreach and for each business’ records.

For more information, please contact Alison Bailin at 602-957-8881 or abailin@hmapr.com.

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