How NOT to go Viral!

August 3, 2009

alisonAs a Phoenix Suns fan, I can remember a time not too long ago when I cheered for an All-Star named Stephon Marbury. Fast forward a few years, and aside from Kobe Bryant, there is no player I “Boo” more than him.

But now, with the help of twitter and the sad, sad “Stephon TV,” I find myself feeling sorry for him…or at least his public relations team.

ESPN reporter J.A. Adonde put it best in this article – Shaq used Twitter, You Tube and other social media DELIBERATELY and STRATEGICALLY to boost and update his larger-than-life persona. But, now others are trying desperately to replicate his success, with no strategy, rhyme or reason. The result, Stephon “Starbury” Marbury crying on camera and calling himself names. I feel for his public relations team on this one…and hope this wasn’t their idea.

Be careful folks – social media is a tool, not a way to show that you are the tool.

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