New Season, New Promotional Lingo

September 24, 2009

This is my favorite time of year. On top of it being my birthday week, it is also the week for many television shows’ season premieres. As always, I am hooked on more shows than I can count, but this year I have been even more hooked by the interesting taglines and lingo thrown around to attract viewers.

Being in the communications field, I understand how impactful just a few words can be. So, here is a short list of my favorite – and least favorite – network and television show taglines and promotional lingo:

The DishStyle Network

This ladies-only network now simply describes itself as “Before Meets After.” As a long-time fan of Joan Rivers on the Red Carpet and any makeover show, this tagline tells me everything I need to know about the network and reminds me of all the shows I love to watch on it after the hubby goes to bed. Tip – watch the Dish on the Style Network hosted by former child star Danielle Fischel.

Grade: Gold Star!

NEW Jay Leno Show

Admittedly, I can’t stand this guy. I found his show constantly stealing from other programming and always pandering to the lowest common denominator. However, I have to give props to his decade-plus of dominance in the late night talk show war. But, when I heard Leno attempting to sound edgy yet cute by promoting the show as “100 percent more comedy, 98 percent fewer murders,” I threw up in my mouth a little. Lame joke. Lame show.

Grade: Frowny face!


Since the show is pure Sci-Fi and always compared to the X Files, it is only fitting it gets a SUPER cool tagline in the vein of the X Files classic “The Truth is Out There.” And it did by turning the common phrase “Endless Possibilities” on its Spock-loving ear and going with “New Cases. Endless Impossibilities.” Bring on the aliens, ghosts and time travel because I am hooked!

Grade: Gold star!

How I Met Your Mother

HOW I MET YOUR MOTHEROne of the only sitcoms with some MAJOR buzz behind it (after four years on air!), the season premiere teaser line of “ROBAR” to promote the pairing of fan favorites Robin and Barney is cringe-worthy. However, the implication that these two beloved characters are actually sticking with each other makes me want to do a happy dance

Grade: Frowny face half-covered by a giant gold star!

So, how would you rate the promotional concepts of your favorite shows – and even some new shows set to air? Comment below.


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