The “Anti” Campaign

October 27, 2009

This is itMichael Jackson’s fans are nothing if not loyal – and fighting mad. So loyal (and mad), in fact, they are banding together in a media relations and viral campaign aimed at getting movie-goers NOT to see the film made from Jackson’s final rehearsal footage.

Their anti(promotional) video has gone viral, and it seems folks are starting to catch on. Top celebrity blogger PerezHilton and several others are already talking about it, leading “traditional media outlets” to begin reporting on it as well.

So, will this cleverly-named anti-PR campaign succeed? Is the messaging strong, factual? Do you feel a call to action? Will you see the film?


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