Mickey being ruined, er, re-branded

November 6, 2009


Anyone else read the news that someone – apparently interns – convinced the House of Mouse that it would be a good idea to re-brand Mickey Mouse for a video game? Set in a “cartoon wasteland?”

Creepy New MickeyAs someone who works with brands on a daily basis, I certainly understand the need to keep  images fresh, but doesn’t Disney already do that with of its Princesses and all those lovable Pixar characters?

To me, this has disaster written all over it – and Mickey looks creepy based on this first glance.



One Response to “Mickey being ruined, er, re-branded”

  1. Abbie Says:

    Leave my Mickey alone!

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