So is everyone an expert?

December 2, 2009

It seems lately that not a day goes by that I’m not reading some article on social media. Retail/rental magazines, national women’s magazines and local community magazines, business blogs… and all the writers claim to be some sort of social media expert.  Why?  According to their credentials, they’ve dabbled in it a bit – set up a Facebook page or a Twitter account – and have started posting updates.

Great – I’m excited to see people have positive experiences with social media.  After all, it is one of the best tools business owners, large and small, can use to communicate directly with their audiences.  But just because you have a Facebook page doesn’t mean you are an expert.

Are we experts here at HMA?  If you look up the word expert on Wikipedia, you’ll see phrases such as: 

  • someone widely recognized as a reliable source
  • person with extensive knowledge or ability
  • has a prolonged or intense experience through practice and education in a particular field

Social media is a form of communication and requires strategic thought and careful planning.  It requires a time commitment and a willingness to invest in its success.  Are we experts?  We certainly are a reliable source when it comes to communications strategies and program implementation.  With nearly 30 years in business, we certainly have prolonged experience in communications.  We have degrees in journalism and public relations, so have the education component covered.

Are we the right expert for you?  Maybe, maybe not.

But, if you are going to dive into the social media waters, please spend some time talking with a real expert – someone who is actively engaged in communications on a regular and ongoing basis, one that can back up the words with proven expertise in implementing such programs.  Social media can be a great benefit to your business, if done correctly and with proper planning.

So, when can we talk?


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