The Musical Paradigm

October 29, 2008

Scott sit's "first chair" with Laurie Selby

Scott sits first chair with Laurie Selby

The Arizona Chapter of EO‘s latest learning event was music to my ears. 

My musical taste and knowledge has been pretty much limited to Hootie and Dave Matthews, until I attended EO’s “Musical Paradigm – Lesson on Leadership,” featuring Roger Nierenberg, music director of the Stamford Symphony Orchestra.

 During a performance by the Phoenix Symphony Orchestra led by Nierenberg, not only did I have the opportunity to sit on stage next to Laurie Selby, a 26-year-cellist with the orchestra, but Nierenberg called me up to direct the orchestra!  Was one of the coolest things I have done in a while.  My seat on stage was so close to Laurie I thought she was going to hit me with her bow as she played.

Conductor Scott

Conductor Scott

Nierenberg talked about the willpower musicians have to learn and master their craft.  He discussed musicians’ refined decision-making and the teamwork it takes to make beautiful music.  And he stressed how, in any organization, whether it’s an orchestra or a business, everyone matters.  Each has a key role and without the other, there might be music, but it probably won’t be beautiful – just as in business. 

Now, ah wunna, two-a, three-a….


HMA has a new website

September 26, 2008

Check out our new website,  My favorite feature is the interactive questionnaire that prospects can use to determine if they are ready to hire a pr firm.  Let us know what you think.

Some PR for a PR Agency!

September 23, 2008

Last week we had the pleasure of attending the 2008 PRSA Phoenix Chapter Copper Anvil Awards dinner at the Tempe Mission Palms hotel.  We weren’t just there as spectators, though, we were up for awards in three categories.  And you know what?  We won!

Our agency received a Copper Anvil (first place) in the “Editorials/Op-Ed Pieces, Not-For-Profit” and “News/Feature Articles, Not-For-Profit” categories, as well as an Award of Merit in the “Special Events/Promotions, For-Profit” category.  The entries were submitted from work we have done for our clients – Arizona’s Finest Lawyers, the Arizona Bridge to Independent Living and the Tempe Music Festival, respectively.

The awards recognize complete public relations programs that incorporate sound research, planning, execution and evaluation.  They reflect the highest standards of performance in public relations in both for-profit and not-for-profit settings.

Scoring for the Copper Anvils is based on a 100-point system.  An entry must be scored above 85 to earn the Copper Anvil Award and above 75 to earn the Award of Merit.

We have won in past years, but we feel we did an exceptional job writing entries this year thanks in large part to a workshop taught by Paula Pedene, APR.  We learned how to better organize our entries, and the work paid off.  A big thanks to Paula and the Phoenix PRSA, and congrats to HMA!

Must-See Monday

September 22, 2008

I had the opportunity address journalism students last week in the First Amendment Forum at the new Walter Cronkite School of Journalism and Mass Communications in downtown Phoenix.  I was part of their “Must See Mondays” presentations where professionals share their insights with up and coming journalism/public relations students.  My talk was co-sponsored by ASU’s PRSSA chapter.

What a great bunch of students – a good mix of freshmen through seniors.  And what great questions – the usual salary and typical-day stuff – but more in-depth questions like work-life balance, what classes made the most impact, what minor would be a good compliment to a journalism degree.  One student asked me what I would do if I was the spokesperson for one of the companies on Wall Street.  Had to do some quick-thinking on that one.

All in all, an exceptional evening.  I am again encouraged by these students and the role they are going to play in our profession.  

HMA in the News!

September 12, 2008

A tip of the hat to HMA quarterback Scott Hanson, who published a byline on “How to Select a PR Firm” in this month’s edition of the Agent Sales Journal. Good article, Scott!


August 29, 2008

I am now proud member number 2017 of PROpenMic, a social network for PR students, faculty and practitioners.

PROpenMic was founded a couple months ago by Robert French, who teaches public relations at Auburn University.

I was invited to join by Dr. Astrid Sheil, who’s now a professor at Cal State University in San Bernardino after teaching at Northern Arizona University for a couple years.

The idea is for the site to help prepare future PR professionals by providing a forum for interaction with peers, instructors and those already out there in the big bad world. 

PROpenMic appears to have captured some early momentum, with members from nearly 150 different colleges in 40 countries.

Maybe I’ll get smarter by osmosis.

HMA Public Relations, recognized regionally as a leader in public relations and marketing communications, is pleased to announce that Elizabeth Wilkinson has joined the agency as an account coordinator.  Her primary responsibilities include assisting with the development and implementation of media relations programs for the agency’s diverse client base and providing support to HMA’s account teams.

Prior to her appointment, Beth served as an intern for us.  While working on her undergraduate degree, she was a member of the Pubic Relations Student Society of America.

Beth received her Bachelor of Arts in Journalism and Mass Communication and her minor in Spanish from Arizona State University magna cum laude in 2008, also graduating from the school’s Barrett Honors College.

A San Diego native, she now resides in Tempe.

HMA Public Relations, recognized regionally as a leader in public relations and marketing communications, is pleased to announce the promotion of Alison Bailin to senior account executive.

Alison previously served as an account executive with us and has been with the firm since early 2004.  Her role expands as a senior account executive to include marketing and new business development in addition to her account-service role in strategic planning, writing, event planning, issues management, blogging and media relations duties.

She is a proud member of the Public Relations Society of America (PRSA) and volunteers with its media breakfast and monthly luncheon programs as well as with the professional development cluster. She also participates as a member of the National Academy of Television Arts and Sciences (NATAS) Rocky Mountain Southwest Chapter’s board and helps plan the local Emmy Awards.

Alison is a recipient of several PRSA Copper Anvil Awards, American Marketing Association Awards and International Association of Business Communicators Copper Quill Awards.

Alison graduated from Arizona State University (Go Devils) in 2003, where she received a Bachelor’s degree in Public Relations from the Walter Cronkite School of Journalism and Mass Communications. 

A north Phoenix resident, she is a native of Indiana and an avid Notre Dame fan.

What fun!

July 9, 2008

What fun! Last night, Abbie and I had the pleasure of attending a FABULOUS happy hour for the PRSA Professional Development Cluster, of which we are both members.

 Ever the public relations people, we took photos! Enjoy!


A little insider info sent from our friend Tyson Milanovich at Channel 3 – thought we’d help spread the word about the big changes over there…

I apologize for the informality of a mass e-mail, but it’s imperative that I get this to you as soon as possible.  For those of you who have been working with me over the past 2+ years on Good Day Arizona, I want to take a moment to share some important information with you.

First, Good Day Arizona will be switching to a half-hour format, beginning on Monday, June 23rd.  The show will air live from 11am to 11:30am, and will feature one in-studio guest segment per show.

This will create a huge challenge for us, as the current format allows for up to four guest segments per show.  We are currently working on re-formulating our guest calendar going forward.  If you have a regularly schedule guest segment (weekly or monthly), we’re hoping to have a new calendar set by the end of this week.  If you are a chef or have booked a one-time segment after June 20th, I regret to inform you that this e-mail is to inform you that your booking has been cancelled.

There are a number of other opportunities here at 3TV, and I would highly recommend touching base with one of our other shows to see if they can fit you into their schedule.

Good Morning Arizona (M-F)

Kelly Deisner     602-207-3226

Liz Petroff         602-207-3487

Good Morning Arizona (Weekend)

Michiko Howlett      602-207-3484

Your Life A-to-Z

Ron Mella                  602-207-3566

Further, I will not be continuing with the new Good Day Arizona format, although I won’t be going very far.  Before the end of the month, I will be transitioning over to the Good Evening Arizona team, working on our evening newscast.

The next producer of Good Day Arizona is Gretchen Pahia, whom many of you know as our current 10pm producer.  Frank Camacho will continue on Good Day Arizona as the solo anchor of the show.  Olivia Fierro will be joining Scott Pasmore on our new early morning newscast, beginning at 4:30am.

Good Day Arizona

Gretchen Pahia           602-207-3234

I know that’s a lot to digest.  I’ve been fortunate enough to speak to some of you already about this, but I wanted to make sure you got all of the information straight.

If you have any questions, please feel free to drop me a note or give me a call.  I’ll still be working hard on our shows for the first three weeks of the month, and helping Gretchen formulate her new schedule going forward.  Sorry, but we’re booked solid through our last weeks of the one-hour format.

Please update your records and continue to send pitches and story ideas to  I get those too.

Thanks so much for all of your help and support over the past couple of years… I really appreciate it.